Summary
Conclusion
the dossier summarised in one paragraphThe computed 12-month bankruptcy probability of Proximity BBDO is 0.8% (low). The 2024 annual accounts show negative equity (€-619k) and a net result of €-875k. Equity is shrinking by ~38.1% per year across the filed fiscal years. Its solvency ranks better than 9% of 129 sector peers (fiscal year 2024). The company has been active since 1993 and the Belgian State Gazette contains no insolvency or warning signals.
Based on the State Gazette, CBE and 7 annual accounts.
Bankruptcy probability (12 mo)
Checked model v1 · free for everyone0.8%
Low
0%0,5%1,5%4%10%≥25%
Higher-failure-rate region
+Long track record
−Annual accounts: weaker financial profile
+
Statistical estimate based on public sources, not credit advice nor a finding of fact. How do we compute this?
Signals
1 signal · with evidenceNegative equity
Equity is negative for financial year 2024: liabilities exceed assets. This is the trigger point of the alarm-bell procedure (Belgian CAC).
View the annual accounts Signals are derived from the filed annual accounts and the sector comparison. No composite score: each signal is separately verifiable at the source.
Filing behaviour
From the deposit records, complete market-wideDeadline passed, not yet counted as missing
The deadline for the year that closed on 31-12-2025 passed on 31-07-2026, 10 days ago. Our copy of the deposit register trails the National Bank (measured: median 14 days, p99 45 days), so we only call this filing missing from 45 days past the deadline.
Latest accounts filed on time
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 04-06-2025, 57 days ahead of the deadline. This speaks to administrative punctuality and says nothing about the financial position.
How we compute the deadline
The year end is derived from 10 filed financial years, each closing on 31-12. The statutory deadline is seven months after the close of the financial year (art. 3:10 par. 1 CAC, art. 3:47 par. 7 for ASBL and foundations). Applied to the financial year that closed on 31-12-2024, that is 31-07-2025.
Deadline per financial year
| Year closed | Due by | Filed | Variance | Reference |
|---|---|---|---|---|
| 31-12-2025 | 31-07-2026 | nothing on record | not filed | - |
| 31-12-2024 | 31-07-2025 | 04-06-2025 | 57 d early | 2025-00120884 |
| 31-12-2023 | 31-07-2024 | 13-06-2024 | 48 d early | 2024-00135331 |
| 31-12-2022 | 31-07-2023 | 28-07-2023 | 3 d early | 2023-00298265 |
| 31-12-2021 | 31-07-2022 | 23-09-2022 | 54 d late | 2022-20440676 |
| 31-12-2020 | 31-07-2021 | 22-07-2021 | 9 d early | 2021-40900321 |
| 31-12-2019 | 31-07-2020 | 26-08-2020 | 26 d late | 2020-45600308 |
| 31-12-2018 | 31-07-2019 | 09-07-2019 | 22 d early | 2019-30500348 |
| 31-12-2017 | 31-07-2018 | 26-06-2018 | 35 d early | 2018-22200541 |
| 31-12-2016 | 31-07-2017 | 15-06-2017 | 46 d early | 2017-17900168 |
| 31-12-2015 | 31-07-2016 | 09-06-2016 | 52 d early | 2016-16300398 |
Source: the National Bank's deposit records. Those records are complete, including for years whose figures we have not read yet. Filing late covers nearly half the market and is therefore not scored; only not filing, being more than 90 days late and breaking a punctual record carry weight.
Trust signals
2 signalsLong-established
Founded in 1993, 33 years in business.
No legal incidents
No bankruptcy, reorganisation or interim measure in the Belgisch Staatsblad, and the KBO register records a normal legal situation.
Administrative Flags
No administrative flags
Financials
Turnover€1.28M-80.4%
EBIT margin-69.4%-58.9pp
Net result€-875k-26.7%
Working capital€-283k
Annual accounts & ratios
Source: NBB · 2024Annual accounts filed on 04-06-2025 with the NBB · fiscal year 2024 · volledig
Trajectory (indicative)
Projection over 3 fiscal years from the filed annual accounts, not a forecast, the extended trend.
declining
Equity: declining trend of ~38.1%/year over 7 fiscal years, indicative, assuming unchanged policy.
Solid line = filed figures · dashed = extended trend · area = indicative range.
How do we compute this?
The trend is a robust median of all pairwise slopes between fiscal years (Theil-Sen), so a single odd year cannot hijack the line. For strictly positive series we also fit a log variant (compound annual growth) and keep whichever describes the figures best.
The area around the projection is 1.8 × the median absolute deviation from the trend, widening each year ahead (×1 / ×1.6 / ×2.2), with a minimum of 8% of the last value. It is an indicative range, not a statistical confidence interval.
A series whose deviations exceed 35% of its level is too volatile: we then deliberately show no projection. Every projection assumes unchanged policy and is blind to non-public information (order book, contracts, funding rounds).
Sector comparison
Fiscal year 2024 · NACE 73, Advertising & market research · compared within the same schema type (full schema)
| Metric | This company | Sector median | Position in the sector |
|---|---|---|---|
| Solvency | -15.8% | 43.0% | |
| Net result | €-875k | €28k | |
| Equity | €-619k | €111k | |
| Staff costs | €1.77M | €235k | |
| Employees (FTE) | 7.3 | 3.8 |
Median and position computed from NBB annual accounts filed by sector peers; own figures from the latest filed accounts.
Sector position over time
Percentile per fiscal year versus peers that filed figures, computed year by year (a year without enough peers is absent).
P9
Weakening position over 2020-2024
· n=51-129
P5
Weakening position over 2020-2024
· n=51-129
P5
Weakening position over 2020-2024
· n=51-129
P89
Stable position over 2021-2024
· n=33-56
Describes the position versus peers, not a forecast.
€1.28M
-80.4%
18-24
€-870k
-49.0%
18-24
€-875k
-26.7%
18-24
€-859k
-45.8%
18-24
€3.92M
+39.6%
18-24
€-619k
-
18-24
€-283k
-
18-24
7
-74.8%
18-24
€1.77M
-42.1%
18-24
€6k
-
18-24
€250k
+25.0%
18-24
€4.17M
+63.3%
18-24
€4.17M
+64.9%
18-24
€3k
-88.4%
18-24
0.93
-14.5%
18-24
0.45
-58.7%
18-24
-15.8%
-
18-24
-6.74
-
18-24
141.3%
-
18-24
-22.3%
+9.2%
18-24
-68.5%
-546.2%
18-24
-68.1%
-660.2%
18-24
-65.59
-131.5%
18-24
Figures by fiscal year
| Fiscal year | 2024 |
|---|---|
| Deposit | volledig |
| Revenue | €1.28M |
| EBITDA | €-870k |
| Net profit | €-875k |
| Cash flow | €-859k |
| Staff costs | €1.77M |
| Income taxes | €6k |
| Dividends | - |
| Total assets | €3.92M |
| Equity | €-619k |
| Debt | €4.17M |
| of which ≤ 1y | €4.17M |
| of which > 1y | €3k |
| Working capital | €-283k |
| Employees (FTE) | 7.3 |
Ratios (computed)
| 2024 | |
|---|---|
| Current ratio | 0.93 |
| Quick ratio | 0.45 |
| Working capital ratio | -7.2% |
| Solvency | -15.8% |
| Debt / equity | -6.74 |
| Long-term debt ratio | 0.00 |
| Interest coverage | -65.59 |
| Gross margin | -36.1% |
| Net margin | -68.5% |
| ROA | -22.3% |
| ROE | 141.3% |
| EBITDA margin | -68.1% |
| Days sales outstanding | 253d |
| Days payable outstanding | 223d |
| Inventory turnover | 0.87 |
| Days inventory (DSI) | 421d |
Balance-sheet composition 2024
Full annual accounts
Filed balance sheet and income statement, exactly as deposited with the NBB.
| Line item | Code | 2024 |
|---|---|---|
| Balance sheet, Assets | ||
| TOTAL ASSETS | 20/58 | €3.92M |
| Fixed assets | 21/28 | €38k |
| Tangible fixed assets | 22/27 | €12k |
| Financial fixed assets | 28 | €25k |
| Current assets | 29/58 | €3.88M |
| Stocks & contracts in progress | 3 | €2.01M |
| Amounts receivable within one year | 40/41 | €1.86M |
| Balance sheet, Equity & liabilities | ||
| TOTAL EQUITY & LIABILITIES | 10/49 | €3.92M |
| Equity | 10/15 | €-619k |
| Contributions / capital | 10/11 | €425k |
| Reserves | 13 | €44k |
| Accumulated profits (losses) | 14 | €-1.09M |
| Provisions & deferred taxes | 16 | €371k |
| Amounts payable | 17/49 | €4.17M |
| Amounts payable after one year | 17 | €3k |
| Amounts payable within one year | 42/48 | €4.17M |
| Trade debts payable within one year | 44 | €1.06M |
| Income statement | ||
| Turnover | 70 | €1.28M |
| Operating result | 9901 | €-886k |
| Financial income | 75 | €31k |
| Financial charges | 65 | €14k |
| Result before taxes | 9903 | €-870k |
| Income taxes | 67/77 | €6k |
| Net result for the period | 9904 | €-875k |
| Result to be appropriated | 9905 | €-875k |
You're seeing the latest fiscal year only. Unlock 4 prior years (figures + ratios) with a paid plan.
See plans →
Ratios computed by Checked.
Health barometer
FY 2024 · computed0
/ 100
Critical
Computed from 6 of the 6 factors this model weighs. The rest cannot be derived from the filed figures, or need a prior year to compare against.
Unlock the full score breakdown, per-year score history and the indicative credit limit with Plus.
See plans →Computed by Checked from the NBB filing for FY 2024. Indicative, not credit advice.
Directors
Directors & mandates
11 directorsCurrent directors & mandates
-
Maarten VanthemscheDirectorState Gazette act 24128690 (03-09-2024)Current01-07-2024 → present
-
Reversity sprlLegal entityDirector· perm. rep.: Barbara VangheluweState Gazette act 22114516 (27-09-2022)Current01-07-2022 → present
2 events
- 01-07-2022 Appointed· Director
- 01-07-2022 Appointed· Managing director
Historic, not recently confirmed (2)
These mandates remain open in the register but have not been confirmed by a new act in over six years. They do not count as active directors.
-
Not recently confirmedlast confirmed in an act from 2019
-
Not recently confirmedlast confirmed in an act from 2019
Former directors (7)
-
Stefaan RoelenDirectorState Gazette act 15164761 (25-11-2015)Former01-02-2015 → 01-11-2022
2 events
- 01-11-2022 Resigned· Director
- 01-02-2015 Appointed· Director
-
Jack ByrnesDirectorState Gazette act 22114516 (27-09-2022)Former- → 01-07-2022
-
Dirk PeremansDirectorState Gazette act 19110129 (13-08-2019)Former- → 12-04-2019
-
Steven CosynsDirectorState Gazette act 19110129 (13-08-2019)Former- → 01-12-2018
-
Hendrikus Van GerwenDirectorState Gazette act 18128720 (22-08-2018)Former- → 01-01-2018
-
Jan AlgoedDirectorState Gazette act 15164761 (25-11-2015)Former- → 01-02-2015
-
Ivan De SchrijverDirectorState Gazette act 14163504 (02-09-2014)Former- → 12-05-2014
Full appointment history from the Belgian State Gazette. Permanent representatives are shown for corporate directors.This list is read straight from this company's published acts, not from the officer register.
Insolvency mandates
No insolvency mandates (liquidators, administrators) on record for this company.
Legal Structure
| NACE primary | Activiteiten van reclamebureaus(73110) |
| Legal form | Public limited company(014) |
| Incorporation | 05-01-1993 |
| Status | Active |
| Postal code | 1080 |
Locations & real estate
Parcels1
Ground area2,644 m²
Buildings1
Building footprint808 m²
Volume (LiDAR)8,780 m³
Tallest building14.7 m · ±4 fl.
Real-estate footprint
Source: CBE × cadastre · address linkingParcels linked to this company through its CBE addresses (seat, establishment units, branches), cross-referenced with the cadastral parcel plan. This shows where the company operates, not a deeds register.
Brussels
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 21012F0341/00A003 | Brussels | 2,643 m² | 1 · 808 m² | 14.7 m · 4 fl. |
Methodology
via registered seat: 1
1 of 1 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
1 of these parcels carry protected heritage (source: regional heritage registers, Onroerend Erfgoed / patrimoine.brussels).
Publications
Lifecycle & Insolvency Signals
No insolvency signals in the Belgian State Gazette
Belgisch Staatsblad · acts
21 acts Capital history · 1
28-05-2026
Capital increase
All acts · 21
updated 2 months ago
2026
28-05-2026 Notarial deed · General meeting · Merger · Accounting effect
- Filing: 2026-05-20 · DDB
- Publication: 2026-05-28 · DDB
- Notarial deed: 2026-04-22 · DDB
- General meeting: 2026-04-22 · DDB
- Merger: date: 2026-04-22, type: verrichting gelijkgesteld met fusie door overneming · DDB
- Accounting effect: 2026-01-01 · Proximity BBDO
- Capital increase · DDB
- Statute amendment: article: 5, new_text: Het kapitaal bedraagt vijfhonderdachtenveertigduizend vijfhonderd euro (€ 548.500,00). Het wordt vertegenwoordigd door 1.250 aandelen, zonder vermelding van waarde, die ieder een gelijk deel van het kapitaal vertegenwoordigen. · DDB
- Power of attorney: date: 2026-04-22, purpose: coördinatie van de statuten · DDB
- Power of attorney: date: 2026-04-22, purpose: formaliteiten bij een ondernemingsloket met het oog op de inschrijving/aanpassing van de gegevens in de Kruispuntbank van Ondernemingen, en, desgevallend, bij de Administratie van de Belasting over de Toegevoegde Waarde · DDB
- Act object: VERRICHTING GELIJKGESTELD MET FUSIE DOOR OVERNEMING VAN DE
Summary:
Notarial deed · General meeting · Merger · Accounting effectNotary:
Tim CARNEWAL
28-05-2026 Notarial deed · General meeting · Merger · Dissolution
- Filing: 2026-05-20 · Proximity BBDO
- Publication: 2026-05-28 · Proximity BBDO
- Notarial deed: 2026-04-22 · Proximity BBDO
- General meeting: 2026-04-22 · Proximity BBDO
- Merger: date: 2026-04-22, type: absorption · Proximity BBDO
- Dissolution: date: 2026-04-22, type: without_liquidation · Proximity BBDO
- Accounting effect: 2026-01-01 · Proximity BBDO
- Power of attorney: date: 2026-04-22, scope: vernietiging aandelenregister, formaliteiten ondernemingsloket, Kruispuntbank, BTW · Proximity BBDO
- Act object: VERRICHTING GELIJKGESTELD MET EEN FUSIE DOOR OVERNEMING
Summary:
Notarial deed · General meeting · Merger · DissolutionNotary:
Tim CARNEWAL
11-03-2026 Change in the board of directors
Summary:
v3.2
06-03-2026 Publication in the Belgian Official Gazette, Miscellaneous
Summary:
proposalNotary:
Alexia CIOFFO · Brussel
2025
16-01-2025 Steven Veyt appointed as statutory auditor
2024
03-09-2024 Maarten Vanthemsche appointed as director
09-04-2024 Publication in the Belgian Official Gazette, Minor change
Summary:
Officer designation
2022
19-12-2022 Change in the board of directors
Summary:
v3.2
06-12-2022 1 director appointed, 1 resigning
27-09-2022 2 directors appointed, 1 resigning, 1 reappointed
- Barbara Vangheluwe, Bestuurder
- Barbara Vangheluwe, Gedelegeerd bestuurder
- Jack Byrnes, Bestuurder
- Dieter Vandecappelle, Bestuurder
Summary:
v3.2
03-03-2022 Change in the board of directors
Summary:
v3.2
2021
06-08-2021 2 reappointed
2020
12-08-2020 Van Coppenolle Luc reappointed as statutory auditor
2019
13-08-2019 2 directors appointed, 2 resigning, 2 reappointed
- Steven Cosyns, Bestuurder
- Arnaud Pitz, Bestuurder
- Steven Cosyns, Bestuurder
- Dirk Peremans, Bestuurder
- Franky Willekens, Bestuurder
- Dieter Vandecappelle, Bestuurder
Summary:
v3.2
2018
22-08-2018 1 resigning, 2 reappointed
- Hendrikus Van Gerwen, Bestuurder
- Jack Byrnes, Bestuurder
- Dirk Peremans, Bestuurder
Summary:
v3.2
2016
19-07-2016 4 reappointed
- Hendrikus Van Gerwen, Bestuurder
- Steven Cosyns, Bestuurder
- Dieter Vandecappelle, Bestuurder
- Luc Van Coppenolle, Commissaris
Summary:
v3.2
2015
25-11-2015 1 director appointed, 1 resigning
25-11-2015 2 reappointed
2014
02-09-2014 Ivan De Schrijver resigns as director
2007
21-05-2007 Publication in the Belgian Official Gazette, Miscellaneous
Summary:
proposalNotary:
Johan Vandepoel · Leuven
First 20 of 21 acts
Analysis
Snowflake analysis
financial profile on 5 axes40
/ 100
Fragile profile, watch health in particular.
All 5 axes are computed from data Checked has read.
Health
0
Profitability
33
Solvency
43
Growth
22
Stability
100
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Primary activity highlighted.
Names & trade names
| Legal nameNL | Proximity BBDO |
Registered office
Scheldestraat 122
1080 Sint-Jans-Molenbeek, Belgium
Official data from the Crossroads Bank for Enterprises (CBE). Available for every registered company.