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Counterplay

Active
Kerkstraat 34 ·9820 Merelbeke-Melle, Belgium
KBO/BCE: BE 0805.428.810
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Age2 yrs

Summary

Conclusion

the dossier summarised in one paragraph

The computed 12-month bankruptcy probability of Counterplay is 0.7% (low). The 2024 annual accounts show equity of €3k and a net result of €-13. Its solvency ranks better than 40% of 12464 sector peers (fiscal year 2024). The company has been active since 2023 and the Belgian State Gazette contains no insolvency or warning signals.

Based on the State Gazette, CBE and 2 annual accounts.

Filing behaviour

From the deposit records, complete market-wide
Deadline passed, not yet counted as missing
The deadline for the year that closed on 31-12-2025 passed on 31-07-2026, 12 days ago. Our copy of the deposit register trails the National Bank (measured: median 14 days, p99 45 days), so we only call this filing missing from 45 days past the deadline.
Filed after the deadline
The financial year that closed on 31-12-2024 was due by 31-07-2025 and was filed on 08-09-2025, 39 days later. For context: 47% of the Belgian market files late and the whole 1-to-90-day band measures 2.0% abnormal legal state against a 1.66% average. We show this as a fact and do not score it.
How we compute the deadline
The year end is derived from 2 filed financial years, each closing on 31-12. The statutory deadline is seven months after the close of the financial year (art. 3:10 par. 1 CAC, art. 3:47 par. 7 for ASBL and foundations). Applied to the financial year that closed on 31-12-2024, that is 31-07-2025.
Deadline per financial year
Year closed Due by Filed Variance Reference
31-12-2025 31-07-2026 nothing on record not filed -
31-12-2024 31-07-2025 08-09-2025 39 d late 2025-00489293
31-12-2023 31-07-2024 31-05-2024 61 d early 2024-00111340

Source: the National Bank's deposit records. Those records are complete, including for years whose figures we have not read yet. Filing late covers nearly half the market and is therefore not scored; only not filing, being more than 90 days late and breaking a punctual record carry weight.

Trust signals

2 signals
Young company
Founded in 2023, under 3 years, statistically higher risk.
No legal incidents
No bankruptcy, reorganisation or interim measure in the Belgisch Staatsblad, and the KBO register records a normal legal situation.

Administrative Flags

No strikeouts found in the KBO publications we processed. That series starts in 2021 and has gaps, so this is not a confirmation that there is nothing.

Bankruptcy probability (12 mo)

Checked model v1 · free for everyone
0.7% Low
0%0,5%1,5%4%10%≥25%
Lower-failure-rate sector Young company +Annual accounts: weaker financial profile +

Statistical estimate based on public sources, not credit advice nor a finding of fact. How do we compute this?

Financials

TurnoverNot published (abbreviated filing)
EBIT marginNot published (abbreviated filing)
Net result€-13+98.3%
Working capital€2k+41.9%

Annual accounts & ratios

Source: NBB · 2024
Annual accounts filed on 08-09-2025 with the NBB · fiscal year 2024 · micro
€-1k€-750€-500€-250€0€250Operating result 2023: €-753€-753Net result 2023: €-770€-770Operating result 2024: €151€151Net result 2024: €-13€-1320232024
Operating resultNet result
Sector comparison
Fiscal year 2024 · NACE 70, Head offices & management consulting · compared within the same schema type (micro schema)
Metric This company Sector median Position in the sector
Solvency 49.9% 60.6%
better than 40% of 12464 sector peers
Net result €-13 €31k
better than 15% of 12466 sector peers
Equity €3k €63k
better than 10% of 12472 sector peers
Gross operating margin €616 €52k
better than 10% of 12452 sector peers
Total assets €6k €124k
better than 5% of 12465 sector peers
Median and position computed from NBB annual accounts filed by sector peers; own figures from the latest filed accounts.
EBITDA
€616
- 23-24
Net profit
€-13
+98.3% 23-24
Cash flow
€451
- 23-24
Total assets
€6k
-3.7% 23-24
Equity
€3k
-0.4% 23-24
Working capital
€2k
+41.9% 23-24
Income taxes
€31
- 23-24
Debt
€3k
-6.7% 23-24
Debt ≤ 1y
€3k
-6.7% 23-24
Current ratio
1.47
+12.4% 23-24
Quick ratio
1.47
+12.4% 23-24
Solvency
49.9%
+3.4% 23-24
Debt / equity
1.00
-6.4% 23-24
ROE
-0.4%
+98.3% 23-24
ROA
-0.2%
+98.2% 23-24
Interest coverage
4.53
- 23-24
Figures by fiscal year
Fiscal year2024
Depositmicro
Revenue-
EBITDA€616
Net profit€-13
Cash flow€451
Staff costs-
Income taxes€31
Dividends-
Total assets€6k
Equity€3k
Debt€3k
of which ≤ 1y€3k
of which > 1y-
Working capital€2k
Employees (FTE)-
Ratios (computed)
2024
Current ratio1.47
Quick ratio1.47
Working capital ratio23.7%
Solvency49.9%
Debt / equity1.00
Long-term debt ratio-
Interest coverage4.53
Gross margin-
Net margin-
ROA-0.2%
ROE-0.4%
EBITDA margin-
Days sales outstanding-
Days payable outstanding-
Inventory turnover-
Days inventory (DSI)-
Balance-sheet composition 2024
Full annual accounts
Filed balance sheet and income statement, exactly as deposited with the NBB.
Line item Code2024
Balance sheet, Assets
TOTAL ASSETS 20/58€6k
Formation expenses 20€2k
Current assets 29/58€5k
Amounts receivable within one year 40/41€572
Cash & bank 54/58€4k
Balance sheet, Equity & liabilities
TOTAL EQUITY & LIABILITIES 10/49€6k
Equity 10/15€3k
Contributions / capital 10/11€4k
Accumulated profits (losses) 14€-783
Amounts payable 17/49€3k
Amounts payable within one year 42/48€3k
Trade debts payable within one year 44€922
Income statement
Gross operating margin 9900€616
Operating result 9901€151
Financial income 75€2
Financial charges 65€136
Result before taxes 9903€17
Income taxes 67/77€31
Net result for the period 9904€-13
Result to be appropriated 9905€-13
You're seeing the latest fiscal year only. Unlock 1 prior year (figures + ratios) with a paid plan. See plans →
Ratios computed by Checked.

Health barometer

FY 2024 · computed
66 / 100 Healthy
050100
Computed from 5 of the 6 factors this model weighs. The rest cannot be derived from the filed figures, or need a prior year to compare against.

Unlock the full score breakdown, per-year score history and the indicative credit limit from Kantoor S.

See plans →
Computed by Checked from the NBB filing for FY 2024. Indicative, not credit advice.

Directors

Directors & mandates

1 director
Former directors (1)
  • WESLEY DE SMET
    Director
    State Gazette act 24160022 (08-11-2024)
    Former
    - → 09-10-2024
    2 events
    • 09-10-2024 Resigned· Director
    • 09-10-2024 Resigned· Daily management
Full appointment history from the Belgian State Gazette. Permanent representatives are shown for corporate directors.This list is read straight from this company's published acts, not from the officer register.

Insolvency mandates

No insolvency mandates (liquidators, administrators) on record for this company.

Legal Structure

NACE primary Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies(70200)
Legal form Private limited company(610)
Incorporation04-09-2023
StatusActive
Postal code9820

Structure & network

Locations & real estate

Registered office

from the Crossroads Bank
Cannot be placed on the map

This address could not be matched to a point in the Belgian address register (BOSA BEST). The address below comes straight from the Crossroads Bank.

Kerkstraat 349820 Merelbeke-Melle

Establishment units

1 location
Counterplay
Kerkstraat 34, 9820 Merelbeke-MelleVerlenen van advies en praktische hulp aan de bedrijven i.v.m. public relations en communicatie
since 20232.349.117.690
Physical sites registered in the Crossroads Bank for Enterprises (CBE).
Parcels1
Ground area1,084 m²
Buildings1
Building footprint151 m²
Volume (LiDAR)724 m³
Tallest building10.7 m · ±2 fl.

Real-estate footprint

Source: CBE × cadastre · address linking

Parcels linked to this company through its CBE addresses (seat, establishment units, branches), cross-referenced with the cadastral parcel plan. This shows where the company operates, not a deeds register.

Flanders 1 (100%)
Parcel (capakey) Region Area Buildings Height / fl.
44412B0241/00G006 Flanders 1,084 m² 1 · 151 m² 10.7 m · 2 fl.
Methodology
via registered seat: 1
1 of 1 parcels with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.

Publications

Lifecycle & Insolvency Signals

No insolvency signals in the Belgian State Gazette

Belgisch Staatsblad · acts

1 acts
All acts · 1 updated 1 year ago
2024
08-11-2024 2 resigning Director changes
  • WESLEY DE SMET, Bestuurder
  • WESLEY DE SMET, Dagelijks bestuur

Analysis

Snowflake analysis

financial profile on 5 axes
Health66Profitability0Solvency84Growth58Stability82
58 / 100

Mixed profile: strong on solvency, weaker on profitability.

All 5 axes are computed from data Checked has read.

Health 66
Profitability 0
Solvency 84
Growth 58
Stability 82

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Credit advice

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Based on official sources (NBB, CBE, State Gazette). Indicative, not credit advice.

Similar

Similar companies

Comparable size, same sector

Company registry

Company registry (CBE)

Crossroads Bank
Activities
Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies70200Overige adviesbureaus op het gebied van bedrijfsbeheer; adviesbureaus op het gebied van bedrijfsvoering70220
Primary activity highlighted.
Names & trade names
Legal nameNL Counterplay
Registered office
Kerkstraat 34
9820 Merelbeke-Melle, Belgium
Official data from the Crossroads Bank for Enterprises (CBE). Available for every registered company.